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June 16, 2009

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Richard Harker

Yes, this introductory page mentions meters once lumping them in with diaries and interviewing. "Accuracy" is never defined. More significantly, the lengthy official "Minimum Standards" PDF makes no mention of meter standards. This same document devotes entire pages to things like ethics. The document says a lot about their priorities. And of course MRC will never release their findings.

jf los angeles

Unless they just changed it after your post, they do mention meters:

http://www.mediaratingcouncil.org/History.htm

"Audit reports include detailed testing and findings for:

Sample design, selection, and recruitment
Sample composition by demographic group
Data collection and fieldwork
Metering, diary or interviewing accuracy
Editing and tabulation procedures
Data processing
Ratings calculations
Assessment of rating service disclosures of methodology and survey performance"

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