« Changing the Rules During the Game | Main | Radio: Believing the Glass is Half Full »

November 16, 2009

Comments

TDub

This is a age of choices and customization for users. Peronalization is not a step backward. The assumption in the above article is that Pandora, like the days past with program directors, has no feedback from the listener. Fortunately, this is not the case. Songs can be thumbed up/down and fed back to a users playlist with some intelligence further refining his playlist to his likes. Pandora music can be customized for the user with direct personal control over what is being heard. Not so with broadcast radio today. If a song come up that isnt liked there are only 2 choices turn it off or find another radio station.

Lets set aside that fact that Pandora is just one stream among many. For internet radio the ATSL is fairly low in any case which would be expected in a time of early adoption/growth phase. The past data rates and infra cost would not support high quality sound. This however is changing. In addition, Pandora is also largely unavailable in your car - one of the primary places where one would listen to music. As the car becomes connected we would likely see these numbers start to go up as users choose content more personalized to them.
However there is no need to pick one medium over the other. They each have their benefits and can coexist together for a long time. Its okay.

The comments to this entry are closed.

About Radio Insights

  • email us at info@harkerresearch.com
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.