While there are many aspect of the spectacle people will be talking about, perhaps the most surprising subject will be hats, specifically the so-called fascinators.
Radio needs more fascinators, not the hats we saw at the wedding, but flamboyant attention-getting things that people talk about over and over.
Radio was once a leader in creating fascinators. Often generated on-the-fly by morning personalities, they were the “throw-aways” that unexpectedly gained traction and went viral.
Talk radio still manages to create the occasional ripple, but few music station morning shows create anything memorable or even worth repeating.
Apologists will claim that a local morning show doesn’t have a chance up against Facebook, YouTube, and other Internet sources of viral pop culture.
We believe the opposite is true. These new sources create infinitely more opportunities to create fascinators than during radio’s pre-Internet days.
The real problem is lack of corporate support and the resulting ossification of morning shows. With so many morning people on the beach, the first priority of the still employed morning shows is to stay below corporate radar.
Don’t make waves. Don’t cause problems.
Just keep doing the same one-liner morning show that your boss remembers from the good ol' days, and you might keep your job (even though it might involve a pay-cut).
Which group head will step forward and publicly proclaim: More Fascinators!