« Slacker: The Engine that Thought it Could...but Can’t. | Main | Will Radio’s Destruction be at Its Own Hands? »

May 24, 2011

Comments

Tom

I think you may wish to check your math, or at least make it more clear.

I'm confused by how you convert from AQH to the number of listeners for a stations, either per week, month or year.

Sirius is reporting total revenue divided by total number of subscribers.

I think you are calculating total revenue divided by number of listeners in a quarter hour period. Since an individual does not listen 24x7, AQH would be 1/8 to 1/10 the total number of listeners, no?

Isn't a broadcast radio listener worth more like $80-100 in ad revenue per year?

The comments to this entry are closed.

About Radio Insights

  • email us at info@harkerresearch.com
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.