« HD Radio: The Fizzled Tech Revolution & Other News | Main | Sex and Silly Surveys »

August 03, 2011

Comments

Crash Kelly

I'm looking for Pandora app on my car radio... be right back...

K.D

First, you are comparing to unlike things to make your point.

Pandora and terrestrial radio don't have the same issues, needs and desired results. If Harker understood Pandora better, they'd see that.

But they chose more bluster over substance as usual.

Jose Fritz

Actually, since they're the ones streaming the data, Pandora has a better metrics on TSL and Share than Arbitron does with their statistical sampling.

Denial is the first stage.

Ken

There's only one thing worse than an author who doesn't know what they write about, it's when their readers don't have a clue about the topic either.

"Streaming remains a very small segment of radio listening." True... let's remember though that broadband internet penetration was at 7% of the US internet population in 2001. It's over 80% today.

Keeping your head in the sand or believing that a constant degrading of new media - metrics and content - will keep the radio industry from sinking lower in the eyes of the public and advertising community will only work for so long.

Radio slipped from a 21 billion dollar a year industry to 15.7 billion last year. Of course, your logic is going to be that this is entirely the fault of the economy. I believe that it's because the radio industry has had too many Herb Tarleks leading the way for too long.

The comments to this entry are closed.

About Radio Insights

  • email us at info@harkerresearch.com
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.