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April 24, 2012

Comments

Andy Lynn

Great article. As the owner of a company that has the ability to offer barter to stations that are arb rated for development of mobile applications for their streaming radio, it is interesting to see how things will pan out. As long as Arbitron remains the standard by which advertisers choose to pay for spots, it will be tough to win the battle against them. Good article.

steve kingston

as an owner of two suburban market FM's in St Augustine/Jacksonville, FL (WYRE FM) and Annapolis/Baltimore, MD, (WRNR FM) I can relate. Arbitron has made several good faith attempts in upselling their services to our stations. But as suburban signals in these major markets, the costs of their services far out weigh the return on investment..and with fewer meters in the county specific areas we serve within these markets, justifying the expense is even more difficult..

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