« Beating PPM Easier Than You Think | Main | Smart-Phone: Radio Salvation or Another Nail in Coffin? »

October 11, 2012

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8351451c553ef017d3ca415cf970c

Listed below are links to weblogs that reference Dance With the One That Brung Ya:

Comments

Charles Andrew Whatley

I feel you and agree somewhat. However, to ignore changes in media consumption is certain death. It would be like music AM's ignoring the music format exodus to FM. OK a bit dramatic but you get the point. Remember that growing and developing digital strategies goes way beyond streaming and on-demand competitors.

One also does not need to "cut and gut" their radio stations to be smart digital content purveyors.

Why not be both and do BOTH with the same passion, quality and relevance to the local listener.

The comments to this entry are closed.

About Radio Insights

  • email us at info@harkerresearch.com
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.