Our fourth quarter analysis of Share for the months of October, November, and December compares the Share average for the three month period against the Share average for the same period last year on a station by station basis. We group stations by format and analyze the format performance overall.
There were big hopes for News Talk in Q4 due to the 2012 election cycle. As expected, we found quite a jump in Share among spoken word formats, with News Talk Information and Talk/Personality stations showing the most growth. While the overall performance of News Talk was not a surprise, it was surprising to see a majority of the growth coming from NPR affiliates rather than stations with more Conservative leaning programming. News Talk gained just over a quarter of the growth shares.
Urban formats also saw growth in the fourth quarter, gaining over a quarter of the growth shares. Urban Contemporary had the biggest gains.
Heading into the holiday season, Christian and religious formats gained just under a quarter of the growth shares. Christian AC, Contemporary Christian, and Contemporary Inspirational formats performed very well overall.
Rock, Country, and Rhythmic formats fell overall, with AOR and Classic Rock taking the biggest hits of the quarter.
Percent change in share Q4 2011- Q4 2012