HARKER BOS GROUP
Friday Harker Roundup
Friday, September 1, 2017
How To Avoid Falling For A Fake Poll
August 23, 2017
Fake polls. Amateur-ish polls. They’re becoming a problem, and they’re likely to become a bigger one. But you don’t need to be a statistician to spot a suspicious poll. I’d recommend a few simple questions that everyone, professionals and amateurs, can ask of any poll to help avoid the suspect ones. And almost everyone, including me, has been fooled. (Almost the entire political media, for instance, was reporting on polls from Research 2000 before it was unveiled as a forgery.) There are going to be legitimate pollsters that don’t meet all of these criteria. But if you come across a “pollster” that fails most of these tests, I’d take your mouse off the retweet button and go on with your day.
Is TV's Latest Cry For Help A Call for Attribution?
August 30, 2017
A recent Wall Street Journal article unearthed a little-known trick by TV networks to hide low performance from Nielsen and boost their average viewership ratings on days they expect viewership to be down (holiday weekends or national sports events). By spelling the name of their shows incorrectly on those days — for instance, “Nitely News” vs. “Nightly News” — Nielsen views the fake show as different from the real one, leaving the real show’s overall average viewership rating unscathed. Networks are naturally protective of their ratings because viewership has a disproportionate influence on their GRP, which is still the primary TV metric for understanding an ad's performance and influence on audiences.
Radio Gets That Cheddar With Millennial Network Deal.
August 28, 2017
Radio, say “cheese.” Startup media company Cheddar, which bills itself as a “post-cable” financial news network for Millennials, has forged an alliance with five radio and audio companies to adapt its live content from TV to audio platforms. Cheddar will work with iHeartRadio, SiriusXM Radio, TuneIn, Amazon Alexa and Otto Radio. The deals vary by company and include a live simulcast on iHeartRadio and TuneIn, as well as shorter updates for SiriusXM, according to Mashable. The company, founded in January 2016 by former president and COO of BuzzFeed, Jon Steinberg, began broadcasting just as Facebook started to embrace live content.