HARKER BOS GROUP
Friday Harker Roundup
Friday, October 20, 2017
How to Run an Influencer Program with No Budget
October 16, 2017
Influencer marketing is an important part of any online marketing strategy these days, but it doesn’t come easy. If you’re a small company or part of a startup (like I was), funds are always stretched thin. For me, running marketing at a hardware startup always meant lots of fun events and brainstorm sessions. It also meant never having a marketing budget. So, when it came time to using social media to spread the word about our product, my hands were tied. Instagram ads were garnering high engagement rates but not enough page likes and we needed a boost. Working with influencer management companies for sponsored posts sounded like a dream but was way out of budget. Time to write my own rules.
Entercom Targets Nov. 17 To Consummate Merger With CBS Radio.
October 19, 2017
Employees at Entercom and CBS Radio likely have Nov. 17 circled in red ink on their calendars. That’s the date Entercom CEO David Field has targeted for closing what he calls the “game-changing” merger of the two companies. Yesterday, CBS Corp. took the next critical step in handing its radio division over to Entercom by launching a long-expected exchange offer. Under the offer, CBS shareholders can swap their shares of CBS Class B common stock for shares of CBS Radio common stock, which, once the merger closes, will convert into shares of Entercom Class A common stock. CBS has set a Nov. 16 expiration date on the exchange offer, the day after Entercom shareholders are scheduled to vote on the proposed transaction.
Nielsen Set to Measure Viewing of Shows Streaming on Netflix
October 18, 2017
While Netflix doesn’t divulge how many people are watching its shows, Nielsen is set to provide its clients with a new syndicated service that will measure viewing of shows being streamed by subscription video-on-demand services starting with Netflix. Among the first eight to sign up for the new Nielsen Subscription Video On Demand Service are A+E Networks, Disney/ABC, Lionsgate, NBCUniversal and Warner Bros. The service will provide data comparable to what Nielsen provides for linear TV, including ratings, reach, frequency and demographics. Already Nielsen has seen significant viewing of individual Netflix shows, particularly when a new season is dropped. Nielsen has also seen the kind of “binge viewing” behavior that Netflix claims its shows generate.
Partnering On Podcasts Pays Dividends For Radio
October 16, 2017
If the popularity of podcasting is an explosion, radio broadcasters are proving there’s more than one way to split the proverbial atom. With content creation booming, radio groups are searching for the right partnerships with outside companies on production, technology and ad sales. It’s all about reaching listeners wherever they are. With radio being the original provider of audio, group managers know they’re uniquely positioned to deliver a premium product for users and advertisers. “We see huge opportunity and open space for our core strengths and expanding into the liberation of audio content,” says Entercom’s VP of Digital Strategy, Tim Murphy, whose company recently invested nearly $10 million for a stake in podcast production company Cadence 13, formerly known as DGital Media.
Survey Says: Digital Divide Is Closing
October 19, 2017
The high-speed broadband digital divide between higher and lower income families is closing. That is one of the findings of Common Sense's third installment in tracking media use by young children. It also shows a big increase in time spent in front of tablets, and not the fat, paper kind, and that over-the-top is the top video subscription service choice for those families. Another finding is that the digital divide between higher and lower income families is closing. The Common Sense Census: Media Use by Kids Age Zero to Eight found that since 2011, the gap in high-speed access between higher and lower income families--the so-called digital divide--has been reduced from 50 percentage points to 22. It is now 96% of higher income and 74% of lower.