HARKER BOS GROUP
Friday Harker Roundup
Friday, November 17, 2017
ESPN Brings SportsCenter to Snapchat With a Twice-Daily Sports Show, Launching Today
November 13, 2017
After rolling out daily news shows from NBC News and CNN in recent months, Snapchat is teaming with ESPN to bring a regular sports show to the platform for the first time. But unlike the NBC News and CNN shows, ESPN’s new offering from Snapchat carries the name of one of the network’s biggest brands: SportsCenter. The show will debut on Snapchat today at 5 p.m. ET and will begin its regular schedule tomorrow, with new episodes available at 5 a.m. and 5 p.m. on weekdays, as well as 5 a.m. on weekends. Additional episodes will be produced as breaking news warrants. The Snapchat iteration of SportsCenter, which will be three to five minutes in length, will be hosted by several ESPN personalities, including Katie Nolan, who recently left Fox Sports for ESPN and will host today’s first show. Other hosts include SportsCenter anchor Elle Duncan, NBA commentator Cassidy Hubbarth, ESPN Radio host Jason Fitz, Sunday NFL Countdown features reporter Jac Collinsworth and comedian Cy Amundson.
Waitrose’s Holiday Ad Is a Monochrome Fantasy About Getting Snowed in With Strangers
November 13, 2017
Nothing says Christmas quite like a slew of British ads. And on the heels of John Lewis, Waitrose gives us its entry: “Snowed In.” Created by adam&eveDDB, the story follows three travelers struggling against snowfall as they make their way to a remote pub, packed with smiling strangers in Christmas sweaters (sorry, Diesel) congregated around a roaring fire. “We’re snowed in!” someone soon, inevitably, declares. Panic mixes with faces anticipating tedium as the electricity cuts out. Luckily, there’s a pantry packed with Waitrose goodies, and even a cookbook to help transform a dire circumstance into one of shared joy. There is cooking, collaboration and the celebration of togetherness. Just as the table is set, the lights return and a pair of men throw the door open. “Don’t worry! We got you out!” they cry, grinning gamely—only to meet the morose, befuddled expressions of people now torn between a return to normality and remaining in their charmed snowglobe.
Comcast, Sony Team Up to Bring Programming to Apps and Smart TVs
November 14, 2017
Comcast and Sony reach a deal that will allow Comcast’s Xfinity TV customer to access the cable service through an app on Sony’s Android TV sets. The agreement expands the Xfinity Partner Program, which aims to make Comcast’s pay-TV service more valuable at a time when traditional cable companies are losing subscribers to streaming services and other digital entertainment products. "We remain focused on providing our customers with more choice and flexibility in how, when and where they access the content included with their Xfinity TV subscription,” said Mike Gatzke, VP, video subscription services, for Comcast Cable. “Providing our customers with the highest quality entertainment experiences across devices remains a top priority, so we are thrilled to partner with Sony to give our customers access to the Xfinity TV app directly on Sony Smart TVs.”
It's Time To Put The Consumer Front And Center In Publisher, Advertiser World
November 16, 2017
All the discussion about programmatic advertising has typically focused on the relationship between advertisers and publishers with the consumer a distant third. Even the terms used to describe consumers’ interactions with digital advertising (target audiences, demographics, brand impressions, viewability statistics) paint a rather analytical definition, removing the human characteristic from the discussion. It’s time to put the consumer front and center of digital advertising. With the proliferation of ad blocking, it’s becoming increasingly obvious (and worrisome) to advertisers and publishers that we are losing consumers’ interest and acceptance of digital advertising.
Nielsen Music 360 Report: Radio Still No. 1 For Discovery
November 16, 2017
More consumers are listening to music than ever—and they continue to rely upon radio as their primary means of discovery. The latest study from Nielsen Music shows that some 90% of the population listens to music and that, on average, they do so 32.1 hours a week. That's up from 86% in the previous annual study, when listening time averaged 26.6 hours a week. The newly released Nielsen Music 360 2017 U.S. Report also finds traditional radio continues to be the No. 1 means of finding new music. It reveals that among top sources, AM/FM “over the air radio” is preferred by 49%. Second for music discovery is “friends and relatives” at 40%, followed by online music services at 27% and social media at 25%. Breaking it down further, the report says that among the general population who discover music via these radio sources, 49% utilize AM/FM over the air—an increase of 2% over 2016—while 23% depend on AM/FM radio online, up from 19% year over year; while 14% go to satellite radio, up 3% from 2016.
Done Deal: Entercom Completes Merger With CBS Radio
November 17, 2017
More than nine months after CBS Radio and Entercom first announced their intention to merge, the landmark deal has closed. The transaction, radio’s largest in more than a decade, makes Entercom the second largest radio station owner with 244 stations in 47 markets, including 23 of the top 25. As expected, the closing occurred the morning after the exchange offer for CBS shareholders to swap shares of CBS Class B common stock for shares of CBS Radio expired at 11:59 pm, New York City time. The CBS Radio shares automatically convert into an equal number of shares of Entercom stock. “We are thrilled to officially close our transformational merger with CBS Radio and welcome their talented employees and iconic brands to Entercom,” Entercom president and CEO David Field said in a news release ahead of a planned welcome meeting for employees of Entercom’s new Philadelphia cluster in the company’s home base. “We look forward to capitalizing on our unique positions in sports, news, music, podcasting, live events, digital and more to provide outstanding experiences for our listeners and compelling integrated marketing opportunities for our advertisers.