Further evidence tempering expectations regarding traditional media’s imminent demise can be found in a New York Times article Old and New Media Coexisting Nicely, Thank You. Here’s the key quote:
"When digital came in, people said, `No one is going to watch TV,' " said Gloria Rosenberg, president at Market Fusion Analytics in New York, a consult firm that helps advertisers develop growth strategies.
But as it turns out, "there's a synergy and not a cannibalization," she added, which is leading marketers to "create integrated communications programs" involving multiple media.
Here’s radio’s problem: The articles finally acknowledging traditional media’s continued relevance focus on television. Over-the-air radio and over-the-air television both have continuing strong usage. Television viewing levels and radio listening levels have barely budged.
Nielsen has shown that media consumption is not a zero-sum game. Yes, people are now watching Internet video, but not at television’s expense. Yes, people are now listening to Internet radio, but not at terrestrial radio’s expense.
But television is winning the PR battle with the advertising community.
Why isn't there a more aggressive attempt to sell radio (not just HD) to Madison Avenue? Why waste millions promoting HD when we need to promote the continued strength and relevancy of all radio.