CNET reports that Yahoo has decided to buy radio time to promote their redesigned search engine. Read it here. Quoting Raj Gossain, Vice President of Marketing,:
Gossain acknowledged that it is hard to get people to change their habits, especially for something like Web search where people seem to go on auto-pilot. The radio ads will "introduce Yahoo search to folks who perhaps haven't tried us in awhile," he said. "We've got capabilities in our search experience that the competition doesn't have."
Comments