In a move that could have a significant impact on how radio is measured, Cumulus announced that they had signed a deal with Nielsen to have the company replace Arbitron in 50 small markets. Coverage of the event within radio has been decidedly pro-Arbitron. Rather than read the announcement second-hand, read Nielsen's press release or MediaPost's take here.
We'll have much more to say on the subject in the coming days, but for right now understand that this could have a major impact on radio ratings.
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