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During these tough economic times, not too many companies can brag about increasing sales. As reported in the November 25th issue of Inside Radio, Hershey's president David West credited radio with helping Kit Kat sales jump 7% and Twizzlers grow 9%.
Another radio success story is Walmart. Walmart is one of radio's top advertisers, and it has been one of the top retail performers.
Two companies both outperforming their peers, both heavy users of radio. What does that say about radio?
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