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February 07, 2009

SNL revenue model - cut out the middle man

In a recent article from Ad Age - Saturday Night Live became an ad agency with their MacGruber commercial for Pepsi.

"Pepsi's ad agency, Omnicom Group's TBWA/Chiat/Day, had little if any involvement in the three ads crafted by SNL cast and crew members.

Madison Avenue is known for a litany of storied acronyms, such as BBDO and DDB. But is advertising's hallowed capital ready for another pair of familiar but eyebrow-raising initials: NBC and SNL? And could a show producer such as Lorne Michaels become the next sought-after creative director?"

Posted by on February 07, 2009 at 10:19 AM |

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