It is only fitting that a misguided campaign such as Radio Heard Here would present equally misguided research to prove the campaign is working. We were highly critical of the campaign when it was announced. You can read our reaction to the campaign here. We have used it several times as a poster child of what’s wrong with today’s NAB and RAB. You can read the latest example here.
Soon after the last post asking why there had been no research on the campaign’s effectiveness, the people behind Radio Heard Here announced the results of a research study that "proved" that Radio Heard Here was working. You can read what little has been released here.
You’ll notice that under Overall Results, there are just 13 questions mentioned, only one of which has anything to do with the campaign. Only five questions are tabulated, and even then only broken out by whether the campaign was heard. There is no explanation of methodology, no link to the complete results, questionnaire, or anything else that would give a reader an opportunity to judge the results independently.
In other words, this is not an objective effort to show the effectiveness of Radio Heard Here. This is a manipulated attempt to selectively show data that appears to prove the campaign is working. The presentation is so transparently deceptive and misleading that everyone connected with this effort should be fired.
If you thought we were too rough on the NAB, RAB, and Radio Heard Here, please read over the results of the study. Then demand your dues back. These people are wasting your money and treating you like a fool.
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