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July 23, 2009

What's your core competancy?

You can tell a lot about a new CEO's priorities by the executive changes he makes in the first few months. Here's some of Arbitron's changes - 

Left the building:

  • Owen Charlebois..President, Techonology and Research Development

  • Tom O'Sullivan.."Diary Czar"-Improving Diary Service

  • Bob Patchen..Chief Research Officer

  • Jay Guyther..Sr. Vice President, Ratings Services

  • Thom Mocarsky..Sr. Vice President of Press and Investor Relations

Now look at the recent hires- 

Entered the building:

  • Alton Adams..Executive Vice President, Chief Marketing Officer

  • Dr. Robert Henrick..Executive Vice President, Customer Solutions

  • Taher Behbehani..Executive Vice President and Chief Strategy and Business Development

  • Philip Guarascio..Non-Executive Chairman of the Board

  • Didi Blackwood..Senior VP of Press and Investor Relations

  • Michelle Levister..Legal

  • Re-Entry-Thom Mocarsky..Vice President of Press and Investor Relations

The latest hire is Thom Mocarsky who had been with Arbitron for 26 years. 

New CEOs always bring in new people - it's how the world operates - but the question remains... Is Arbitron a ratings company or a start-up public tech company?

Posted by on July 23, 2009 at 09:58 AM |

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