In a recent article by Laurie Sullivan in MediaPost's Behavioral Insider, she explains how new technology would allow advertisers to target consumers anywhere they consumed media. Below is an expert from the article "Targeting Consumers Anywhere They Consumed Media".
"AudienceScience and Hulu inked a deal last week that could eventually move from the computer screen in the home office to the living room TV. The agreement tests the behavioral targeting technology on Hulu's pure-play video ads."
"As part of an effort to support the massive amounts of data coming in from the little tags, AudienceScience has built the capability to pull and store more than two billion behavioral events each day. The system stores the data for 90 days before purging it. "We have about 200 billion behavioral events to look at every day," Hirsch says. "So, when we have advertisers searching for people that have researched and want specific things, we have massive amounts of information to create target segments, all with non-personally identifiable information."
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