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September 03, 2009

Arbitron Q2 Net Up 438%!

2009 Rev Arb The second quarter wasn’t very pretty for radio. As we documented here, the largest groups took some pretty big hits. The bright spot for the quarter was Arbitron. The recession proof company's gross revenues rose 10.4%.

While revenue rose modestly, net rose from $600,000 to $3,500,000. That’s a 438% increase in one year. That’s the impact of rolling out additional PPM markets. Now that the system is in place, PPM revenues will grow at a much faster rate than expenses.

Now you understand why Arbitron was so anxious to roll out PPM. Should be a good year for Arbitron. Too bad it is at the expense of radio stations that don’t seem to be benefiting from PPM.

 

Posted by on September 03, 2009 at 09:06 AM |

Tags: Arbitron, radio

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