« Jerry Del Colliano & Joe McCarthy Have a Lot in Common | Main | Seperating Hype from Reality. A Lesson from Television. »

October 06, 2009


Radio Syndication Talk

What's killing radio is radio's collective amnesia, not the IPod, IPhone or any other new application. Why are we still so focused on radio being the place to just hear music? Radio has forgotten or ignored that it has never been just the music that attracts listeners to the medium and it's not solely talk either (although there is a sense of intimacy and comfort in the human voice that makes talk radio so compelling), but the magical blend of music and talk...relevant, engaging talk about exciting, soul stirring music. Blame it on who you'd like but once radio made the decision to strip the product of one or the other-more music, less talk, all talk-that balance was lost and any advantage that the medium had over any other method that is used to deliver audio was lost. Only when performers who are completely engaged with some incredible music are allowed to flourish, will radio begin to separate itself again from being a utility and recapture some of the magic that has gone "poof."

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.