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April 01, 2010


Richard Harker

While we welcome all comments and observations, we particularly appreciate those based on the issues raised by the post.

The Ando Media ratings and Quantcast numbers are available for all to see. We didn't challenge those numbers. We didn't even bring them up. So their relevancy isn't clear.

The comments also illustrate too well that there are those who believe in the primacy of Internet radio despite overwhelming evidence that it continues to attract a fraction of local radio's listenership.

Yes, the streams of commercial radio stations are smaller than Pandora's. The majority of people listen to local radio stations using a radio. Each week well over 300 million Americans listen to local radio that way.



Who's the liar, here?


"Pandora again dominates Online Radio Metrics"

"In fact, there are more than 300,000 listeners tuned to Pandora in any given time on average. That's as many as CBS Radio and Clear Channel - combined. And you can take the next 17 groups in Ando's ranking, combine them, and you'd still have to double them to equal Pandora's dominance."


Who's the liar, here?


With the total station numbers, many, many of them would be put together by people such as myself from outside the US who set up stations a few years ago and then were geo blocked from the service. But the stations are still there (if you use an isp blocker you can still access them), and we still get promotional messages from Pandora. I remember the numbers being talked up before geo blocking was put in place, so it's possible several million of these 'stations' belong to listeners outside the US who can no longer access them. Certainly makes the figures look good though.

Be interesting to ask how many of these stations there are.

Jack Taddeo

If you set the 'wayback machine' for 2005 you will hear the same outlandish statements were made by a certain CEO of a satellite radio company. It helps to pump smoke up Wall Street's skirt if you are planning a public offering. Of course, at some point you actally have to make something, sell something and collect some money for it. When you can't pay your bills you either go belly-up or "merge" with another player. Thanks for pointing out that most of the chatter is designed to attract cash while bashing traditional media. We know where that got satellite radio.

Bob Bellin

"Like other large Internet radio stations, Pandora pays 25% of gross revenue in royalties."

This is flat out wrong. And your points about numbers of songs are irrelevant. Tim is certainly spinning and not everyone who tries Pandora becomes a fan of it. But has become a real phenomenon and many are drawn to its low spot load/customized product.

Radio has many options in response. Spinning the spin and defending the status quo is probably not its best one.


Screw you buddy, and the HD Radio Farce. Nothing but personal attacks from the terrestrial radio folks. Pandora is definately making its mark against terrestrial radio, and is headed big-time in-dash. So, get over it - the new wave of "radio" will be these "personalized" music services of Pandora, Slacker, Last.fm, Jango, etc. Terrestrial radio is noninteractive and will never be able to compete.

Robert Christy

Pandora sucks!

I have a "station" that is supposed to be jazz-standards, I'll have it on in the office and all of a sudden I hear Bob Segar's "Still the Same"! If Pandora plays Paul Desmond's "Disafinado" it will play Brazilian based jazz for the next 10-12 songs, unless I actively change it. Pandora is not as "advertised"-not close!


I undertsand and you are right about "local" being the key. I just dont see that happening anytime soon. Sure, these statements were made to insiders but it quickly gains speed and gets attention and PR outside of the "radio world". Doesnt matter if he fudge the numbers or not. It doesnt deny the fact that the new generation of listeners are not tuning in to FM radio.


Internet radio is a living and quickly growing beast that the industry wants to ignore, perhaps with the hope that it goes away. We have an online, entertainment network at WWW.X1FM.COM , with live dj's, instudio HD cameras, all while interacting with listeners. We show music videos, and have well produced, unique on demand content. All from state of the art broadcast studios. We are using all the principles that made terrestrial radio special and compelling when it was done right - before it was completely taken over by corporate greed.
CC's "Premium Choice" programming is a stupid idea. Terrestrial radio is killing itself. Bring back live, local personalities with a genuine music variety and things could turn around. Sadly for lots of great radio people, that looks very unlikely.
Fortunately for us, those are the things that make our future even brighter.

Ben Maxwell


You're confusing marketing with promotion and positioning statements. Marketing is external, which is what Pandora is doing by holding interviews and through press releases. Promotion is done internally, by the station for the listenership of the station. Positioning statements clarify what the station is both externally and internally.

The death knell for FM Radio was supposed to be Sirius/XM, but that didn't happen. Now it's supposed to be internet radio and Pandora. When FM Radio is done right (local, one-to-one communication) nothing can beat it. Nothing. The challenge is whether or not the people that know how to do FM Radio right will still be in the industry to practice their trade.


Sounds like marketing to me. Something FM Radio knows all about. How many times are listeners lied to? (The #1 hit music station, less talk, more rock, etc.)

Face it.. FM Radio is becoming less and less relevant in todays world. They can offer the selection or content that internet radio does. Too many corporate cookie cutter stations with liner jocks. Smartphones bring C.D. quality internet stations that the joke that is "HD Radio" cant come close to touching.

Sure FM will always be around but the tables have turned and the Radio Revolution is now!

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