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June 10, 2010


Richard Harker

Nick, you're correct. We can assume that some people listening to the radio might go to the web site and continue to listen. We don't have numbers for radio, but Nielsen has documented simultaneous net/television usage. The numbers aren't large. The larger issue for radio, however, is engaging then retaining the listener. Even shared usage works against us. BTW, We're always pleased to hear from thoughtful new-media people who understand that radio isn't going away. Thanks for your input. Richard

Nick Kempinski

Doesn't you're argument have a flaw? You're assuming that people turn off the radio to check the website. There are loads of opportunities to look at the website while listening.

While I agree that the website is flogged to death on radio, I also think it's still an important place for "more info" I think there can be a happy medium, although I don't know where it is.

Maybe when RadioDNS is working and our devices will just show what the announcer want's us to see on the website, the lingo will go away.


And yes, I'm a new media guy. But I don't think radio is going away. I just want them to get along somehow.

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