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July 15, 2010



I interviewed at NPR 3 years ago and the managers who interviewed me told me how NPR was more like a magazine ala The Atlantic Monthly than a radio station. I got the feeling they felt they were somehow better than their fellow broadcasters


The NPR brand shift happened a while ago, not recently, and if you'd been listening you would've noticed.

A year ago you would have been correct to refer to National Public Radio as NPR, as NPR has done on their airwaves at times since the beginning.

If you can speculate that this is somehow hostile toward radio, I think it "seems" just as likely that it's a brand simplification, and not a sinister move. And the Orwell reference is just hyperbole.

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