« Pandora: Now Even More Perfecter | Main | Arbitron PPM Trends vs a Coin Toss. Who Wins? »

August 29, 2010


Bob Green

Content! NPR is sensitive to the tastes of their mostly affluent audience. Music radio is atempting to best an iPod, and the iPod will win every time. Talk radio's aging demographic and general lack of accountability will catch up with it. NPR may still be strong on the terrestrial landscape,
but covering their bases for future listeners makes good sense. Compelling content with an eye to the future, NPR has a better idea.

Jim Kerr

That looks very similar to a print book versus ebook sales comparison from three years ago on Amazon.com. The difference between print book sales and ebook sales was enormous. Ebooks weren't even a factor, just like digital delivery in this graph.

I recommend you look at the current graph of ebook versus print book sales on Amazon.com. It's educational within the context of this blog post.

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.