« Pew Distorts & Misleads to Torpedo Radio...Again. | Main | Is This the Worst Song Ever? »

March 21, 2011


Richard Harker

Bob, you're right about the need for a connection, but the key is relevancy, not necessarily honesty. Today, superficiality and insincerity seem to be rewarded, not punished.

Your point about losing young listeners is well-taken. Even today's CHRs are aiming over the heads of radio's next generation of listeners.

Joel O'Brien

The best morning TV show EVER was "Breakfast Time" on the fX network from 1994-1996.
While the program had lots of visual appeal, I think you could have just heard the audio alone and had a good show too.

Bob Green

Talk radio is already about ONE thing only. Controversy. But empty controversy that the younger demo avoids more and more. The
lewd & crazy guys MAY indeed plump up the PPMs for a while, but without the honest CONNECTION that radio used to have with the younger audience radio's image and position as a growth industry will continue to decline.

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.