« Radio Needs to Sprout Wings | Main | Rock Dying? Wrong Question. Wronger Answers. »

September 06, 2011




Is the the HD Radio blog written by that guy with NO experience...and NO credentials in broadcasting and/or engineering?



Yes, really....

It's a mistake to call it "a case." Apparently what happened is _one_
lawyer, with a BMW, was amazed and upset that he could not tune in all
the HD Radio stations that were supposed to be broadcasting in his area, and decided to get some free publicity with an "investigation" that has gone nowhere. It's like you or I launching an "investigation" because we
can't tune in KKUP or some other low power station. No doubt Toyota did
due diligence before launching all components of Entunes, and found
there was no there there in the noise from this personal injury attorney.


No investigation? Really?



**Has everyone forgotten that iBiquity and the automakers remain under investigation for forcing this non-working POS onto consumers, at consumers' expense?**

There is no investigation.


Has everyone forgotten that iBiquity and the automakers remain under investigation for forcing this non-working POS onto consumers, at consumers' expense? Let's see how far iNiquity gets, before these law firms file class-actions on the part of non-HD broadcasters and consumers.

Scott Gilbert

Mr. Harker is right, and Mr. Harker is wrong.

He's right if all broadcasters do is simulcast their analogue stations on their HD sideband stations. Why would the consumer spend the money for an HD radio? (Well, other than for better sound quality?)

Mr. Harker is wrong because niche formats do have listeners. Me, for example. I live in Houston, Arbitron market 6, and on the whole, there is NOTHING for me on the analogue band. KKRW FM is a classic rock station that plays the same few songs over and over and over and over and over, and, well you get the idea. HOWEVER, the HD-2 signal is my favorite station in town. Yes, I'm sure that it's nothing more than a juke box in a computer in a corner somewhere, but most of the music they play is only heard on that station. I first heard it when I bought my Scion 13 months ago, and since then bought a component HD radio so I could listen at home.

No, Mr. Harker, I do not believe HD on FM is dead in the water or even on life support. But if it's going to thrive, it's the broadcasters that are going to have to invest time and money and personel in them, and market them.

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.