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October 14, 2011

How's Country Doing?

Radio weathervaneSo far we've looked at the PPM performances of Rock and Adult Contemporary. We found that the more contemporary side of Rock is out-pacing Classic Rock, while the opposite is true of AC.

Now, we turn our attention to Country.

There are 90 Country stations in PPM markets, but only 60 have a full 12 months of PPM numbers, so like the other formats, it will take several more months before we know how the entire stable of Country stations are doing.

That said, PPM appears to have been very kind to Country. Nearly two-thirds (63.3%) are higher today than they were a year ago. Country has the highest percentage of gainers of any format we’ve looked at.

The median Country station has a 4.1 share 6+, a tie with Hot AC for third among the formats we’ve discussed so far. (Click to enlarge.)

Format Shares
The big difference between Country and Hot AC is that Country has positive momentum while Hot AC is stalled, so in this tie we give the nod to Country.

Next we’ll turn our attention to CHR. It’s the one format that is going to shake up our rankers.

Posted by on October 14, 2011 at 12:08 PM |

Tags: commercial radio, country radio, radio formats, radio listenership, radio listening

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