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April 30, 2012


paul Meacham

At my company Eagle Marketing in the past, we always knew contest players were likely diary keepers...we also developed a very special way of reaching them through direct mail, just as the diary was/is mailed to the home, so did we. Guess what it worked then and it still works...I can still find the PPMs the same way..and you are so right about the "prize pigs" money talks...my own radio stations in Boise and Joplin were perfect examples of using our targeting methods. good info thanks for sharing

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