« Fourth Quarter Format Round Up | Main | Humpty Dumpty & the Meaning of Local Radio »

April 02, 2013


Tom Bigby

Seems to me Listners care about good content....The Passion of Sports in all forms on Radio grows everyday.. and to think the Format started in New York City and Philadelphia 26 years ago.. It seems like a lot of broadcasters just realized that Sports is a safe, saleable format that can deliver all the Male Demos.....

Dave Mason

Richard -
It's a great post, one of the more insightful I've read, but while Seth may be off base in his predictions, the fact that radio IS messed up doesn't help. We've got all of those "alternative" music choices (Pandora, etc.) - and a lot of streaming options. The current model of 6 minutes of spots isn't helping anyone. Not radio, not advertisers. Digital $$ is increasing because more and more are taking their money out of other media and putting it online. We hear little about how advertiser "A" might be spending 25% online vs. the 100% he/she spent in print/tv. Add to that the lack of marketing the media that most people use everyday and the Pied Piper has a song that's being heard by lots of people. Smart operators keep looking at their competition, and exercising their options. Aren't you tired of the other side of the fence proclaiming things are "okay"? Nero said that too. Radio isn't sinking, but there are pinholes in the hull that need patching today.

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.