« Do You Really Understand PPM? | Main | Ever Seen a PPM Panelist's Listening? »

July 29, 2014

Comments

seandemery

Nice. Now add this bit habitual info.
Talking to a neighbor several years ago, a neighbor who had a meter for 6 months until her family opted out because the promised $75 per meter (more like $7) never materialized... anyway. She lamented to me that she didn't understand how the meter measured her morning listening between waking up naked, showering, etc because she didn't have anything to clip the meter to until she put on her work clothes, (any clothing) just before she left the house 1 1/2 hours later.
Maybe this explains why mornings are now deemed less important that Middays and Afternoons. Makes ya think WTF!
The only time this little meter will be effective if it comes in the form of a smaller fashionable wrist appliance like Fitbit or the Nike Fuel band. Otherwise the readings are less than bogus. Right?

Dan Deeb

As long as agencies keep buying "by the book" and stations keep paying for it, the sampling will NEVER be improved. Garbage in, Garbage Out.

Good Call Richard

The comments to this entry are closed.

About Radio Insights

  • email us at [email protected]
  • Radio Insights is a service of Harker Research, a leading U.S. media research and consulting company. Harker Research provides innovative and insightful strategic research to help our clients grow.

    With nearly thirty years of experience, we’ve helped hundreds of radio stations create innovative solutions to the challenges they’ve faced. Today radio faces a myriad of new challenges. Harker Research is helping our clients prepare for this new world.

    We believe that 21st century challenges require 21st century solutions, solutions created through our custom action-oriented strategic research. And while radio faces many new challenges, radio also faces many new opportunities that can potentially transform the medium. Our broad range of proprietary research tools are each tailored to help radio stations capitalize on these new opportunities.

    Our experience, skills, and tools can help stations rejuvenate old formats or develop new formats. We can help create and strengthen a brand’s positioning. Our research can create tools to develop and enhance the full brand experience across multiple media and vehicles, from traditional mass media to web and wireless strategies. As radio moves towards electronic measurement, Harker Research is helping our clients to compete in this new arena.

    Radio Insights explores the many turbulent forces swirling around radio. It offers our take on the issues of the day and demonstrates the company’s original thinking. If you would like to talk with us directly about any of the issues we touch on, call us at (919) 954-8300.