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June 03, 2015



Another great post Richard.

I just attended a lunch where Nielsen laid out the "elimination of diaries" for TV demos and the viewer averaging sequence using LPM's (PPM's) to determine demographic breakouts for markets. (various markets in similar size determining the demo breakout of your local 6pm news)

They don't talk about the limits and challenges of LPM's/PPM's...they talk about the "elimination of diaries" and "isn't that great!!!" Something to keep a close eye on as well.

I told the TV guys...."be careful what you wish for" Thanks for keeping such a bright light on this topic.

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